In 2012, Bilva Desai suddenly lost her mother and her family was in shock. Her precious time went in searching, sourcing and arranging the funeral, organ donation, after death ceremonies, paperwork and performing the last rites. Suddenly she realized she did not have the time to even cry and say her final goodbye.
At that point of time she realized that there are so many like her in the country facing the same problems. It was her personal experience that led to Mokshshil.
You can never plan for death and the funeral process that follows is difficult at the time of bereavement. At a point where the family is supposed to be together grieving and mourning, they are instead caught up in arranging the logistics, haggling with the vendors and getting things ready for the funeral. What makes the process tougher is that most from the present generation do not know how to conduct the last rites and face problems in conducting it.
Addressing the gap are startups like Mokshshil and Anthyesti, who have ventured into the organized funeral management services - a category that is unorganised and unstructured with a number of local service providers.
Ahmedabad-based Mokshshil is one stop solution that provides personalized and professional end-to-end funeral management services as per the requirements of the deceased family members with authentic rituals performed by well versed priests.
In 2012, Bilva Desai suddenly lost her mother and her family was in shock. Her precious time went in searching, sourcing and arranging the funeral, organ donation, after death ceremonies, paperwork and performing the last rites. Suddenly she realize ..
At that point of time she realized that there are so many like her in the country facing the same problems. It was her personal experience that led to Mokshshil.
Initially, Mokshshil started with Hindu cremation by providing funeral services with the help of telephone number wherein anyone could call them and book the services. With the support of website - Mokshshil.com, mobile application, and through social media Mokshshil today offers value added services. From booking a vehicle, to finding hospitals, priests, prayers halls, cremation centres, organ donation centres, etc is now available at the click of a button. "These services complement each other to serve our customers in the best-optimized manner," says Desai.
Similarly Kolkata-based Anthyesti helps people organise funerals across various religions and communities. Hearse vans, embalming, mobile freezer boxes, specific community priests, shraadh service, catering, domestic and international repatriation of human remains, pre-planning of funeral packages are the services that the startup offers." Being an emergency service we operate 24/7," says Shruthi Reddy, MD and CEO of Anthyesti Funeral Services.
An electrical engineer by graduation, Reddy worked as a software engineer for nine years before taking the plunge into entrepreneurship. "Life was very smooth for an IT Professional, but the thirst of doing something out of the box prompted me to take the big leap," says Reddy who launched Anthyesti in March 2016.